Category : Curiosities

Most famous examples of transcreation

The most famous examples of transcreation in the history of advertising

Transcreation is a real art, and those tasked with transcreation must ensure that the translated advertising slogan is just as effective in one language as another, while also maintaining the same rhythmic and linguistic features as the original slogan. Sometimes, this attempt fails miserably, but occasionally, a translator is hit with a real stroke of genius that’s destined to remain engraved in the minds of consumers and in the history of international advertising translation forever. Let’s take a look at a few of the most famous examples.

Continue reading
Funny film title translation

Funny film title translations: the worst translations in the history of cinema

The title of a film is its primary selling point. The cast, director and plot are key to longer-term box office success, but it’s usually the title of a film that’s meant to attract viewers.

That’s why translating a film title is a complex task, and one that requires the translator’s utmost attention, who is often influenced by a number of factors. Here is a list of film titles that have been translated into Italian, with some questionable results, to say the least.

Continue reading
The most translated websites

The most translated websites in the world include a surprising entry in first place

What are the most translated websites in the world? You may be surprised to hear that the most translated website in the world is not Wikipedia or Google. At the top of this list is a website belonging to an international organisation that has made great strides in online communication – proof that it is never too late to enter the digital age. Tech giants will have to make do with coming in second place. Here is an overview of the world’s most translated websites!

Continue reading
Most translated books

The top 10 most translated books in the world: ranked

If we were to ask you what the most translated book in the world might be, you’d likely get it right: The Bible. This ancient text, together with the Quran, is one of the most translated books in the history of humanity. Translating a text is often the most effective way to promote its circulation and, in this case, to spread a system of beliefs.

Over the centuries, however, things have changed radically: among the texts written more recently, novels clinch the top spot at the most translated book format ever.

Continue reading

Restaurants and translation errors: when the menu is hard to digest

Translation errors on restaurant menus are par for the course, just like parmesan on macaroni pasta with tomato sauce (or ‘macarons to the sauce of tomato,’ of course).

The internet is a real gold mine for people wanting to have a good laugh at the expense of restaurant-owners who have underestimated the importance of translation, and there is certainly a lot of content out there.

Continue reading