How to write (and translate) a white paper for your business

Now more than ever, businesses operating internationally need to be able to stand out from the competition. For some, a well-written, well-translated white paper can be an effective tool to achieve this sort of notoriety.

In this article, we'll look at what white papers are, what they're for, and how to leverage artificial intelligence (AI) to write and translate them efficiently.

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What is a white paper?

A white paper is a document that provides insights into a specific topic of interest to your target audience. It's valuable, non-promotional content that aims to educate and inform on a topic in line with your business, offering solutions and food for thought for the reader.

Below are a few traits that are typical for this type of document:

• length: white papers range from 2,000 to 5,000 words on average;
• style: the tone of voice must be clear, concise and informative, while also avoiding overly technical, academic or promotional language;
• structure: a white paper must be well structured, including an introduction, a central body and a conclusion;
• format: PDF is generally the format most used for the distribution of white papers.

What is the purpose of a white paper?

Writing a white paper can bring numerous benefits to your business. First, it helps establish greater credibility in the industry. Presenting innovative solutions and detailed analysis demonstrates expertise and in-depth understanding of issues and challenges in your industry.

In addition, a white paper can be used as a lead generation tool. By offering a white paper as a free resource, you can collect contact information from potential customers interested in your industry or your products and services. This allows you to build a database of qualified leads to use in marketing campaigns.

Finally, white papers can be used to help your customers make decisions. By providing them with detailed, clear and simplified information, you help them better understand their needs and evaluate possible solutions, thereby increasing trust in your brand and facilitating conversion.

Using AI to write and translate a white paper

Artificial intelligence (AI) has revolutionized many aspects of our daily lives, including how we produce written content.

Getting support from AI when writing and translating a white paper can bring numerous benefits, but be careful not to rely on it exclusively for either writing or translation.

By analyzing large amounts of data, these tools can identify trends and gather information that meets your business needs. In addition, machine translation algorithms provide fast translations, which must always be reviewed and perfected by a human to ensure maximum accuracy, consistency and professionalism.

In short, AI can be a valid support tool, but it should not completely replace the work of a human. Creativity, cultural context and linguistic sensitivity are all elements that only a professional translator can bring to the translation process. This is why we always recommend relying on expert technical translation services to get the most out of your white papers.

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