{"id":2250,"date":"2019-05-13T09:17:11","date_gmt":"2019-05-13T07:17:11","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/translating-for-the-fashion-industry-what-you-need-to-know\/"},"modified":"2024-01-23T12:25:10","modified_gmt":"2024-01-23T11:25:10","slug":"translating-for-the-fashion-industry-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/translating-for-the-fashion-industry-what-you-need-to-know\/","title":{"rendered":"Translating for the fashion industry: what you need to know"},"content":{"rendered":"

The\u00a0fashion industry<\/strong>\u00a0is fascinating, but people don\u2019t always know what working in the sector entails. When translating for this particular industry, it\u2019s vital to convey finer shades of meaning in the target text and to have a good command of precise technical terms, which is by no means a simple or automatic process. Standard translations simply won\u2019t do. The industry is complex and continuously evolving, which means that specialised professionals need to be competent, reliable and up-to-date with the latest trends.<\/p>\n

We discussed the fashion industry with Giulia, who has worked with several clients in this sector.\u00abAt Eurotrad, I manage e-commerce translations for a large clothing distribution brand. We translate into English and Spanish, as well as into German and French for their website. I therefore have first-hand experience of the vital\u00a0need to use terminology uniformly<\/strong>, in order to ensure that each product has the same name.\u00a0Being prompt<\/strong>\u00a0is also a key factor and is particularly important when it comes to fashion collections (and online texts, in particular), which are released ahead of season.<\/p>\n

Texts often require a\u00a0fresh style<\/strong>\u00a0to keep readers interested and should also evoke a feeling of \u2018fashion.\u2019 Ensuring that charm and nuances of meaning are conveyed in the target language is incredibly important. We often ask for photos of the products and additional texts when working with clients, so that we have a concrete point of reference to work with. What better way to describe the texture of a bag than to see it in the flesh and actually touch it with your hand?<\/p>\n

One of my fashion clients is a luxury outlet and we translate to and from a number of different languages for them, including Russian, Japanese, Chinese, Arabic and Korean (the most popular language at the moment). Nuances of meaning and above all, style, are incredibly important. A concrete example? Never call a luxury outlet a \u2018mall\u2019 or \u2018shopping centre\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

The fashion industry is complex and continuously evolving, which means that specialised professionals need to be competent, reliable and up-to-date…<\/p>\n","protected":false},"author":3,"featured_media":736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"\nTranslating for the fashion industry: what you need to know | Eurotrad<\/title>\n<meta name=\"description\" content=\"The fashion industry is complex and continuously evolving, which means that specialised professionals need to be competent, reliable and up-to-date...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/translating-for-the-fashion-industry-what-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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