{"id":2281,"date":"2020-01-23T16:02:27","date_gmt":"2020-01-23T15:02:27","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/what-are-neologisms\/"},"modified":"2024-01-23T12:25:11","modified_gmt":"2024-01-23T11:25:11","slug":"what-are-neologisms","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/","title":{"rendered":"What are neologisms?"},"content":{"rendered":"<p>Neologisms, by definition, are\u00a0<strong>new words\u00a0<\/strong>that\u00a0<strong>permanently enter spoken language<\/strong>. Many of the new words invented each year don\u2019t stand the test of time, and are perhaps best described as\u00a0<strong>fads\u00a0<\/strong>that fail to root themselves permanently in spoken language.<\/p>\n<p>But how are neologisms coined? And are there any rules to follow when it comes to creating one? Why are some able to stand the test of time where others aren\u2019t?<\/p>\n<h2>The most commonly used Italian neologisms in contemporary language<\/h2>\n<p>Some\u00a0<strong>words\u00a0<\/strong>make their way into spoken language so effectively that it\u2019s as though they\u2019ve always existed, even if their lifespan is actually relatively short.<\/p>\n<p>The reason some new words have such resounding success is because they manage to fill a\u00a0<strong>linguistic void\u00a0<\/strong>where no other word has quite succeeded, performing a function that is often in great demand among native speakers.<\/p>\n<h2>How are neologisms formed?<\/h2>\n<p>Often, Italian neologisms are\u00a0<strong>compound words\u00a0<\/strong>that are formed with the use of a suffix<strong>\u00a0(-ism),\u00a0<\/strong>such as \u2018capitalism\u2019 or \u2018communism,\u2019 for example. This was certainly the case for a number of relatively new words coined at the beginning of the twentieth century. The Italian words\u00a0<strong><em>bisteccheria<\/em>\u00a0<\/strong>and<strong>\u00a0<em>yogurteria<\/em><\/strong>\u00a0(steak house and yoghurt shop) are also new words that were created by combining common nouns with the Italian \u2018-eria\u2019 suffix.<\/p>\n<p>Words that previously existed but have been applied to new contexts are also considered neologisms in English and Italian. A perfect example is the Italian word<strong>\u00a0\u2018<em>chiavetta<\/em>,\u2019\u00a0<\/strong>(meaning \u2018little key\u2019) which is often used to describe a USB stick rather than a small key.<\/p>\n<p>An example of an\u00a0<strong>entirely new word<\/strong>\u00a0that has been created from scratch is\u00a0<strong>\u2018quark.\u2019\u00a0<\/strong>In the past, new words tended to be coined primarily by scientists and writers, while these days, it\u2019s a skill most often associated with the\u00a0<strong>advertising\u00a0<\/strong>and<strong>\u00a0media\u00a0<\/strong>industries.<\/p>\n<h2>Neologism examples in advertising<\/h2>\n<p>Some of the most successful new words in recent years have been created by people working in advertising, sales or marketing. The reason is quite simple: using neologisms in mass media can often effectively convey\u00a0<strong>just how novel a<\/strong><strong>\u00a0product might be<\/strong>. That\u2019s why advertisers compete to invent words that sound at once\u00a0<strong>familiar, innovative and captivating.<\/strong><\/p>\n<p>Examples of successful new words that all Italians will have used at least once in their lifetime include:<\/p>\n<ul>\n<li><strong><em>Performante<\/em><\/strong>: derived directly from the English verb \u2018to perform,\u2019 it\u2019s used in Italian to describe an extremely efficient object or tool. The Italian adjective has deviated somewhat from the English verb\u2019s original meaning, since \u2018to perform\u2019 means \u2018to complete a task or an action\u2019 or to \u2018put on an artistic performance.\u2019<\/li>\n<li><strong><em>Svapare<\/em><\/strong>: this verb is used to describe the action of smoking an electronic cigarette and comes from the Italian word for steam (<em>vapore<\/em>). As such, the word is intended to emphasise just how harmless the vapour produced by electronic cigarettes is in comparison to traditional tobacco cigarettes. In English, the verb is \u2018to vape.\u2019<\/li>\n<li><strong><em>Apericena<\/em><\/strong>: If you\u2019re Italian, you\u2019ll either love or hate this word. It comes from the combination of the words \u2018<em>aperitivo\u2019<\/em>\u00a0and \u2018<em>cena\u2019<\/em>\u00a0(which means dinner in Italian). It\u2019s used to describe an innovative way of eating dinner casually at a bar without actually sitting down to eat in a restaurant.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Neologisms, by definition, are\u00a0new words\u00a0that\u00a0permanently enter spoken language. Many of the new words invented each year don\u2019t stand the test of time, and are perhaps best described as\u00a0fads\u00a0that fail to root themselves permanently in spoken language.<\/p>\n","protected":false},"author":3,"featured_media":764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What are neologisms? | Eurotrad: Agenzia di Traduzioni<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are neologisms? | Eurotrad: Agenzia di Traduzioni\" \/>\n<meta property=\"og:description\" content=\"Neologisms, by definition, are\u00a0new words\u00a0that\u00a0permanently enter spoken language. Many of the new words invented each year don\u2019t stand the test of time, and are perhaps best described as\u00a0fads\u00a0that fail to root themselves permanently in spoken language.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurotrad: Agenzia di Traduzioni\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-23T15:02:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T11:25:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione Eurotrad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione Eurotrad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/\"},\"author\":{\"name\":\"Redazione Eurotrad\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143\"},\"headline\":\"What are neologisms?\",\"datePublished\":\"2020-01-23T15:02:27+00:00\",\"dateModified\":\"2024-01-23T11:25:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/\"},\"wordCount\":553,\"publisher\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg\",\"articleSection\":[\"Curiosities\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/\",\"url\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/\",\"name\":\"What are neologisms? | Eurotrad: Agenzia di Traduzioni\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg\",\"datePublished\":\"2020-01-23T15:02:27+00:00\",\"dateModified\":\"2024-01-23T11:25:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#primaryimage\",\"url\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg\",\"contentUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg\",\"width\":900,\"height\":600,\"caption\":\"Neologisms: what are them?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.eurotrad.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magazine\",\"item\":\"https:\/\/www.eurotrad.com\/en\/magazine\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Curiosities\",\"item\":\"https:\/\/www.eurotrad.com\/en\/magazine\/curiosities\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"What are neologisms?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#website\",\"url\":\"https:\/\/www.eurotrad.com\/en\/\",\"name\":\"Eurotrad\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.eurotrad.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\",\"name\":\"EUROTRAD SRL\",\"alternateName\":\"Eurotrad\",\"url\":\"https:\/\/www.eurotrad.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/eurotrad-logo-2024.png\",\"contentUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/eurotrad-logo-2024.png\",\"width\":500,\"height\":106,\"caption\":\"EUROTRAD SRL\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/eurotrad-interpreti-e-traduttori-snc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143\",\"name\":\"Redazione Eurotrad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7f137db53a67f2d79ce99bd128d906d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7f137db53a67f2d79ce99bd128d906d1?s=96&d=mm&r=g\",\"caption\":\"Redazione Eurotrad\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What are neologisms? | Eurotrad: Agenzia di Traduzioni","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/","og_locale":"en_US","og_type":"article","og_title":"What are neologisms? | Eurotrad: Agenzia di Traduzioni","og_description":"Neologisms, by definition, are\u00a0new words\u00a0that\u00a0permanently enter spoken language. Many of the new words invented each year don\u2019t stand the test of time, and are perhaps best described as\u00a0fads\u00a0that fail to root themselves permanently in spoken language.","og_url":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/","og_site_name":"Eurotrad: Agenzia di Traduzioni","article_published_time":"2020-01-23T15:02:27+00:00","article_modified_time":"2024-01-23T11:25:11+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg","type":"image\/jpeg"}],"author":"Redazione Eurotrad","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redazione Eurotrad","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#article","isPartOf":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/"},"author":{"name":"Redazione Eurotrad","@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143"},"headline":"What are neologisms?","datePublished":"2020-01-23T15:02:27+00:00","dateModified":"2024-01-23T11:25:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/"},"wordCount":553,"publisher":{"@id":"https:\/\/www.eurotrad.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg","articleSection":["Curiosities"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/","url":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/","name":"What are neologisms? | Eurotrad: Agenzia di Traduzioni","isPartOf":{"@id":"https:\/\/www.eurotrad.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#primaryimage"},"image":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg","datePublished":"2020-01-23T15:02:27+00:00","dateModified":"2024-01-23T11:25:11+00:00","breadcrumb":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#primaryimage","url":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg","contentUrl":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/neologismi_in.jpg","width":900,"height":600,"caption":"Neologisms: what are them?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eurotrad.com\/en\/magazine\/what-are-neologisms\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eurotrad.com\/en\/"},{"@type":"ListItem","position":2,"name":"Magazine","item":"https:\/\/www.eurotrad.com\/en\/magazine\/"},{"@type":"ListItem","position":3,"name":"Curiosities","item":"https:\/\/www.eurotrad.com\/en\/magazine\/curiosities\/"},{"@type":"ListItem","position":4,"name":"What are neologisms?"}]},{"@type":"WebSite","@id":"https:\/\/www.eurotrad.com\/en\/#website","url":"https:\/\/www.eurotrad.com\/en\/","name":"Eurotrad","description":"","publisher":{"@id":"https:\/\/www.eurotrad.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eurotrad.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eurotrad.com\/en\/#organization","name":"EUROTRAD SRL","alternateName":"Eurotrad","url":"https:\/\/www.eurotrad.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/eurotrad-logo-2024.png","contentUrl":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/eurotrad-logo-2024.png","width":500,"height":106,"caption":"EUROTRAD SRL"},"image":{"@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/eurotrad-interpreti-e-traduttori-snc\/"]},{"@type":"Person","@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143","name":"Redazione Eurotrad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7f137db53a67f2d79ce99bd128d906d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f137db53a67f2d79ce99bd128d906d1?s=96&d=mm&r=g","caption":"Redazione Eurotrad"}}]}},"_links":{"self":[{"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/posts\/2281"}],"collection":[{"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/comments?post=2281"}],"version-history":[{"count":2,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/posts\/2281\/revisions"}],"predecessor-version":[{"id":6134,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/posts\/2281\/revisions\/6134"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/media\/764"}],"wp:attachment":[{"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/media?parent=2281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/categories?post=2281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/tags?post=2281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}