{"id":2326,"date":"2021-05-19T06:42:43","date_gmt":"2021-05-19T04:42:43","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/localization-meaning-advantages\/"},"modified":"2024-01-23T12:25:18","modified_gmt":"2024-01-23T11:25:18","slug":"localization-meaning-advantages","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/","title":{"rendered":"Why it is important to localize texts and websites"},"content":{"rendered":"<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><b><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">Website localisation<\/span><\/b><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\"> is a very powerful<b> marketing tool <\/b>that allows companies to connect with a huge number of potential customers living overseas.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">The meaning of localisation goes far beyond that of simple translation, as it often requires the <b>complete<\/b> <b>reworking of a text from a cultural point of view. <\/b>Since in most cases localisation is carried out on<b> texts intended for the web, <\/b>the rules of search engine optimisation (SEO) cannot be disregarded. This is what makes localisation a much more complex task than a simple literal translation.<\/span><\/p>\n<h2>What is localisation?<\/h2>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">To localise means<b> to transport a text from one cultural context to another <\/b>while ensuring that it retains all the connotations that made it effective in the source language.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">A typical example of localisation is the<b> interpretation of idioms or puns,<\/b> which must perform the exact same function in the target text as they do in the source text. The mere translation of an expression is often completely ineffective since it contains historical or cultural elements that people from other cultures are unable to understand.<\/span><\/p>\n<h2>Website localisation<\/h2>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><b><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">Language localisation<\/span><\/b><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\"> is extremely important for a website, as customers buying online have no direct contact with a company or seller and must be provided with all the relevant information about a product or service.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">Technical information must be correctly translated for <b>website localisation<\/b> to be effective. The website must also include texts that communicate well with the customer, as well as correct references to the calendar and currency of the target culture.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">Companies wishing to create multilingual sites often choose to create mini-sites in the relevant language, rather than localise their entire website. Mini-sites are simplified versions of the original site and contain less information and fewer references than the original.\u00a0<\/span><\/p>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">The <b>creation of mini-sites<\/b> is quite common for companies with an international market and is a decision that is often made for financial reasons. Unfortunately, it is an impractical choice from a marketing point of view, especially as user experience is a decisive factor in a website\u2019s conversion capacity.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">In other words, a website will sell more if a foreign user has a satisfying and engaging user experience, i.e., one that is similar in every way to that of a native interacting with the original site.<\/span><\/p>\n<h2>Localisation and optimization: how are they linked?<\/h2>\n<p><b><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">The optimisation of website texts<\/span><\/b><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\"> used by search engines is a determining factor in the success or failure of a website. Optimising a text for SEO purposes means inserting keywords at certain points in the text (titles, paragraphs, etc.) in a way that does not \u201cdisturb\u201d the reader, or in other words, in a way that is not forced.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 6.0pt 0cm;\"><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">This type of optimisation may be completely lost if an optimised text is simply translated into another language word for word. To <\/span><span lang=\"EN-GB\"><a href=\"https:\/\/www.eurotrad.com\/en\/website-localization-services\/\"><span style=\"font-family: 'Arial',sans-serif;\">localise websites<\/span><\/a><\/span><span lang=\"EN-GB\" style=\"font-family: 'Arial',sans-serif; color: black;\">, it is essential to use a professional translator who is an expert in search engine optimisation and who can make translated texts as <b>fluent, persuasive, and optimised <\/b>as possible<\/span><span lang=\"EN-GB\" style=\"font-size: 11.0pt; font-family: 'Arial',sans-serif; color: black;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website localisation is a very powerful marketing tool that allows companies to connect with a huge number of potential customers living overseas. The meaning of localisation goes far beyond that of simple translation, as it often requires the complete reworking of a text from a cultural point of view. Since in most cases localisation is carried out on texts intended for the web, the rules of search engine optimisation (SEO) cannot be disregarded. This is what makes localisation a much more complex task than a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Localization: meaning and advantages | Eurotrad<\/title>\n<meta name=\"description\" content=\"What is localization? Why is it important to localize content and websites? Find out now what are the advantages of localization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localization: meaning and advantages | Eurotrad\" \/>\n<meta property=\"og:description\" content=\"What is localization? Why is it important to localize content and websites? Find out now what are the advantages of localization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurotrad: Agenzia di Traduzioni\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-19T04:42:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T11:25:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/localizzazione_interna.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione Eurotrad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione Eurotrad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/\"},\"author\":{\"name\":\"Redazione Eurotrad\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143\"},\"headline\":\"Why it is important to localize texts and websites\",\"datePublished\":\"2021-05-19T04:42:43+00:00\",\"dateModified\":\"2024-01-23T11:25:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/\"},\"wordCount\":506,\"publisher\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/localizzazione_interna.jpg\",\"articleSection\":[\"Services\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/\",\"url\":\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/\",\"name\":\"Localization: meaning and advantages | Eurotrad\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/localization-meaning-advantages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/localizzazione_interna.jpg\",\"datePublished\":\"2021-05-19T04:42:43+00:00\",\"dateModified\":\"2024-01-23T11:25:18+00:00\",\"description\":\"What is localization? 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