{"id":2335,"date":"2021-06-01T07:17:32","date_gmt":"2021-06-01T05:17:32","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/seo-copywriting-what-is-it-why-important\/"},"modified":"2024-01-23T12:25:19","modified_gmt":"2024-01-23T11:25:19","slug":"seo-copywriting-what-is-it-why-important","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/","title":{"rendered":"What is SEO copywriting?"},"content":{"rendered":"<p><strong>SEO copywriting<\/strong> plays a very important role in how search engines decide to rank<strong> websites<\/strong>. In fact, the term is used to describe the act of writing<strong> content<\/strong> that is<strong> considered relevant by search engines<\/strong> (and helpful to users).<\/p>\n<p>Search engines use a variety of parameters to evaluate<strong> the relevance of a text<\/strong>, or rather, its ability to<strong> respond to the needs<\/strong> <strong>of users<\/strong>.<\/p>\n<p>The<strong> presence and positioning<\/strong> <strong>of<\/strong> <strong>keywords<\/strong> within a text is one of the main parameters Google uses to evaluate the relevance of a text. As such, it is essential to know how to \u00a0make best use of keywords when writing online content.<\/p>\n<h2>How does SEO copywriting work?<\/h2>\n<p>SEO copywriting consists of<strong> writing optimised and relevant content for search engines<\/strong>. In addition to being able to write well in a certain language, SEO copywriters need to know how to<strong> insert keywords<\/strong> into a text as naturally as possible, rendering them<strong> invisible to readers<\/strong>.<\/p>\n<p>If a text is well optimised from an SEO perspective, readers won\u2019t be able to tell they\u2019re reading content that has been manipulated for search engines.<\/p>\n<p>At the same time, you need to make sure your<strong> tone of voice remains consistent<\/strong> online. For example, the tone of voice used on a business website is likely to be<strong> formal<\/strong> if the company intends to convey values such as stability and professionalism, while it may be<strong> more direct and informal<\/strong> if the company is a start-up with a target audience under 30.<\/p>\n<h2>SEO copywriting and localisation<\/h2>\n<p>SEO copywriting is closely linked to the art of <strong>localisation<\/strong>. Different<strong> languages<\/strong> possess different<strong> conventions and linguistic registers<\/strong>, which must be preserved when performing SEO on a website.<\/p>\n<p>If you want your <strong>website<\/strong><strong> to reach an international audience<\/strong>, you will need to <strong>translate the original content into multiple languages<\/strong>. Each of these translated texts must be subjected to SEO copywriting activities to be optimised for search engines in their target country. This service is referred to as <a href=\"https:\/\/www.eurotrad.com\/en\/seo-translations\/\">SEO translation for multilingual sites<\/a>.<\/p>\n<p>To sum up, if you want your website to appear authoritative in the eyes of search engines, make sure to combine localisation with multilingual SEO activities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO copywriting plays a very important role in how search engines decide to rank websites. In fact, the term is used to describe the act of writing content that is considered relevant by search engines (and helpful to users). Search engines use a variety of parameters to evaluate the relevance of a text, or rather, its ability to respond to the needs of users. The presence and positioning of keywords within a text is one of the main parameters Google uses to evaluate the relevance&#8230;<\/p>\n","protected":false},"author":3,"featured_media":870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO copywriting: what is it and why is it important | Eurotrad<\/title>\n<meta name=\"description\" content=\"Writing well is not enough to write a great web content. It&#039;s also important to know SEO copywriting best practices: find out more on EuroTrad Blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO copywriting: what is it and why is it important | Eurotrad\" \/>\n<meta property=\"og:description\" content=\"Writing well is not enough to write a great web content. It&#039;s also important to know SEO copywriting best practices: find out more on EuroTrad Blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurotrad: Agenzia di Traduzioni\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-01T05:17:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T11:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/seo_immagine-interna.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione Eurotrad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione Eurotrad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/\"},\"author\":{\"name\":\"Redazione Eurotrad\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143\"},\"headline\":\"What is SEO copywriting?\",\"datePublished\":\"2021-06-01T05:17:32+00:00\",\"dateModified\":\"2024-01-23T11:25:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/\"},\"wordCount\":363,\"publisher\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/seo_immagine-interna.jpg\",\"articleSection\":[\"Services\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/\",\"url\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/\",\"name\":\"SEO copywriting: what is it and why is it important | Eurotrad\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-copywriting-what-is-it-why-important\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/seo_immagine-interna.jpg\",\"datePublished\":\"2021-06-01T05:17:32+00:00\",\"dateModified\":\"2024-01-23T11:25:19+00:00\",\"description\":\"Writing well is not enough to write a great web content. 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