{"id":2342,"date":"2021-06-30T12:22:18","date_gmt":"2021-06-30T10:22:18","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/translation-techniques-and-characteristics\/"},"modified":"2024-01-23T12:25:19","modified_gmt":"2024-01-23T11:25:19","slug":"translation-techniques-and-characteristics","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/translation-techniques-and-characteristics\/","title":{"rendered":"Translation Techniques and Characteristics"},"content":{"rendered":"<p><strong>Translation techniques<\/strong> are <strong>strategies<\/strong> that allow <a href=\"https:\/\/www.eurotrad.com\/en\/industries\/\">professional translators<\/a> to tackle common problems encountered in <strong>literary<\/strong> or commercial texts.<\/p>\n<p>They are often used in combination to produce a <strong>flowing and understandable text<\/strong> that is high in quality and can coherently convey the message and atmosphere of the source text.<\/p>\n<h2>Literal translation &#8211; the simplest form<\/h2>\n<p><strong>Literal translation<\/strong> involves translating words and phrases into the target language so that they <strong>correspond exactly<\/strong> to the source language, without altering the meaning at all.<\/p>\n<p>In these instances, the translator only has to place the words in the right order and respect the <strong>syntax<\/strong> of the target language. Literal translation is based on the equivalence of two different languages.<\/p>\n<h2>What is transposition and how do you use it?<\/h2>\n<p><strong>Transposition<\/strong> consists of modifying grammatical structures while keeping the meaning unchanged. This translation technique seeks to render a translation more fluid. For example, \u2018I am eager\u2019 (sono fremente) is best translated into Italian using a verb rather than an adjective.<\/p>\n<h2>Adaptation \u2013 a popular choice in the film industry<\/h2>\n<p>Adaptation is by far the most popular <strong>audiovisual translation technique<\/strong>. Adaptation is a free form of translation, in which <strong>cultural references<\/strong> in one social and geographical context are conveyed in a target language.<\/p>\n<p>Let\u2019s take a look at an example in popular culture. In the Italian adaptation of <strong><em>The Nanny<\/em><\/strong> (a 1990s cult US TV series), <strong>the main character<\/strong> comes from <strong>Ciociaria<\/strong>, an area south of Rome. In the original series, Francesca is <strong>Jewish<\/strong>, but jokes about Jewish traditions and habits would not have the same effect on an Italian audience.<\/p>\n<h2>Calque translations<\/h2>\n<p><strong>\u2018Calquing\u2019<\/strong> is a creative process that leads to the creation of <strong>neologisms<\/strong>. The translator essentially has to <strong>coin a new word<\/strong> or phrase in the target language, drawing inspiration from the source language.<\/p>\n<p>A very famous example is Hogwarts. The names for the Harry Potter <strong>houses<\/strong> in multiple different languages are inspired by the original English text. For example, Gryffindor is <em>Grifondoro<\/em> in Italian.<\/p>\n<h2>Loaning &#8211; when there\u2019s no other option<\/h2>\n<p>When translators \u2018admit defeat\u2019, they might decide to <strong>loan foreign words<\/strong> and insert them into their translation. For example, it wouldn\u2019t make much sense to translate the phrase \u2018blue jeans\u2019 into Italian. The phrase has fully entered the Italian language and many other languages around the world. To use another example, a translator in the USA wouldn\u2019t dream of translating the word \u2018pizza\u2019, which was imported into English from Italian many moons ago.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Translation techniques are strategies that allow professional translators to tackle common problems encountered in literary or commercial texts. They are often used in combination to produce a flowing and understandable text that is high in quality and can coherently convey the message and atmosphere of the source text. Literal translation &#8211; the simplest form Literal translation involves translating words and phrases into the target language so that they correspond exactly to the source language, without altering the meaning at all. In these instances, the translator&#8230;<\/p>\n","protected":false},"author":3,"featured_media":888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Translation Techniques and How to Use Them | Eurotrad<\/title>\n<meta name=\"description\" content=\"There are many different translation techniques out there. Here are some of the most popular methods employed by professional translators.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/translation-techniques-and-characteristics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Translation Techniques and How to Use Them | Eurotrad\" \/>\n<meta property=\"og:description\" content=\"There are many different translation techniques out there. 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