{"id":2354,"date":"2024-09-13T09:00:45","date_gmt":"2024-09-13T07:00:45","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/website-localisation-what-is-it\/"},"modified":"2024-01-23T12:25:21","modified_gmt":"2024-01-23T11:25:21","slug":"website-localisation-what-is-it","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/website-localisation-what-is-it\/","title":{"rendered":"How to localise the enterprise’s website?"},"content":{"rendered":"

There are several steps involved in website localisation<\/strong>. Each step ensures that a company\u2019s website is accessible to foreign users, giving them the impression that it was written in their native language<\/strong>.<\/p>\n

For example<\/strong>, if a website has been localised successfully, a French user will get the impression that a German company\u2019s website was written for them.<\/p>\n

This generates a sense of trust, encouraging the user to interact with the site and eventually purchase goods and services from the company.<\/p>\n

It has been proven that web users are much more likely to purchase from a website written in their mother tongue<\/strong>, as they can better understand the product features or the contractual terms of purchase and return.<\/p>\n

IP geolocation and website localisation: what does it all mean?<\/h2>\n

With the help of IP geolocation, search engines can understand<\/strong> if a website is optimised for a specific geographical area.<\/p>\n

Companies can identify a user\u2019s location using Meta tags<\/strong> and Google Maps<\/strong>, by geotagging images<\/strong>, or by manually entering a physical address<\/strong> in the footer of their website.<\/p>\n

Geolocation shouldn\u2019t be carried out without localisation<\/strong>, i.e., without adapting the text to fit the target culture.<\/p>\n

Website localisation<\/strong> and geolocation<\/strong> seek to ensure that:<\/p>\n