{"id":2376,"date":"2022-04-25T12:31:25","date_gmt":"2022-04-25T10:31:25","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/call-to-action-good-examples-italian-english\/"},"modified":"2024-03-08T15:52:43","modified_gmt":"2024-03-08T14:52:43","slug":"call-to-action-good-examples-italian-english","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/call-to-action-good-examples-italian-english\/","title":{"rendered":"Call To Action: good examples in Italian and how to translate them"},"content":{"rendered":"<p>Effective <strong>calls to action<\/strong>, in any language, are those capable of convincing a website user to carry out a specific action (or \u2018conversion\u2019).<\/p>\n<h2>What is a call to action?<\/h2>\n<p>A call to action (CTA) is <strong>a few words<\/strong> normally used as a prompt to click a hypertext link.<\/p>\n<p>In practice, calls to action appear on websites in the form of <strong>virtual buttons<\/strong>. By clicking on a CTA, users can <strong>download free content<\/strong>, <strong>subscribe to mailing lists<\/strong>, or <strong>make a purchase<\/strong>, for instance.<\/p>\n<h2>Effective examples of calls to action<\/h2>\n<p>The most effective calls to action succeed in <strong>engaging the relevant target audience<\/strong>. This means using a <strong>tone of voice and language<\/strong> in common with the target audience.<\/p>\n<p>It also requires <strong>the right balance between the tone of voice of the target audience and that of the business<\/strong>. This maintains a corporate image while connecting with potential new customers.<\/p>\n<p>These guidelines apply to all languages, but are essential for languages like Italian and Mandarin Chinese in which there is a big difference between <strong>formal language<\/strong> and <strong>informal language<\/strong>.<\/p>\n<p>It is no leap, therefore, to see that <strong>all businesses need to tailor their calls to action<\/strong> to both the products they are selling and their target market.<\/p>\n<p>Winning <strong>examples<\/strong> of calls to action include:<\/p>\n<ul>\n<li>\u2018Subscribe now for free!\u2019, which translates into Italian as <em>Registrati! \u00c8 gratis<\/em>;<\/li>\n<li>\u2018Start now!\u2019, translating into Italian as <em>Comincia subito!<\/em>;<\/li>\n<li>\u2018Download our free content now\u2019, often appearing in Italian as <em>Scarica ora i nostri contenuti gratuiti<\/em>.<\/li>\n<\/ul>\n<h2>How do you translate CTAs?<\/h2>\n<p>Creating an effective call to action in English is not rocket science. The guidelines above apply to any language.<\/p>\n<p>What could be trickier is translating a call to action from English into another language, such as Italian, and vice versa. This is where the <strong>skills of a professional translator<\/strong> specialising in <strong>marketing translation<\/strong> come into play.<\/p>\n<p>Bearing in mind that literal translation (often found in this sector) does not work, a professional specialising in marketing translation will know how to <strong>rephrase the call to action<\/strong>, rendering it in the desired language. This is what is known as <a href=\"https:\/\/www.eurotrad.com\/en\/transcreation-service\/\">transcreation<\/a>, and is fundamental to <strong>international marketing<\/strong>.<\/p>\n<h2>Examples of calls to action translated<\/h2>\n<p>Here are a few examples of very effective calls to action and their best translations into Italian:<\/p>\n<ul>\n<li>\u2018Buy now\u2019: <em>Acquista ora;<\/em><\/li>\n<li>\u2018Subscribe now\u2019: <em>Iscriviti subito;<\/em><\/li>\n<li>\u2018Click here to start the free trial\u2019: <em>Clicca qui per cominciare la prova gratuita;<\/em><\/li>\n<li>\u2018Click here and download it for free\u2019: <em>Clicca qui per iniziare il download gratuito.<\/em><\/li>\n<\/ul>\n<p>At <strong>Eurotrad<\/strong>, we work with professional translators specialising in the field of advertising and <a href=\"https:\/\/www.eurotrad.com\/en\/advertising-translation-services\/\">marketing translation<\/a> for businesses. If you need a translation service for your business, <a href=\"https:\/\/www.eurotrad.com\/en\/contacts\/\">contact us<\/a> for a <a href=\"https:\/\/www.eurotrad.com\/en\/quotations\/\">free quotation<\/a>!<\/p>\n<p>A CTA is a key conversion element in online marketing. Here are the most effective calls to action and how to translate them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Effective calls to action, in any language, are those capable of convincing a website user to carry out a specific action (or \u2018conversion\u2019). What is a call to action? A call to action (CTA) is a few words normally used as a prompt to click a hypertext link. In practice, calls to action appear on websites in the form of virtual buttons. By clicking on a CTA, users can download free content, subscribe to mailing lists, or make a purchase, for instance. Effective examples of&#8230;<\/p>\n","protected":false},"author":3,"featured_media":942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call To Action: good examples in Italian or English | Eurotrad<\/title>\n<meta name=\"description\" content=\"CTA is an important conversion rate indicator for online marketing. 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