{"id":2378,"date":"2022-04-25T12:37:45","date_gmt":"2022-04-25T10:37:45","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/seo-video-how-boost-video-content\/"},"modified":"2024-03-08T15:52:35","modified_gmt":"2024-03-08T14:52:35","slug":"seo-video-how-boost-video-content","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/","title":{"rendered":"How does SEO work for videos?"},"content":{"rendered":"<p>Using <strong>video SEO<\/strong> has been a must since videos became the most widespread, the most clicked and the most popular form of media content on the web.<\/p>\n<p><strong>Search engine optimisation<\/strong> is a complex operation which takes account of a vast array of factors and needs to be tailored to each medium you are looking to optimise. It is therefore important to know the difference between text optimisation and <strong>video optimisation<\/strong>.<\/p>\n<h2>What is video SEO?<\/h2>\n<p>In a nutshell, SEO involves creating web content with features \u2018rewarded\u2019 by search engines such as Google. <strong>Optimising content<\/strong> means enabling the Google algorithm to understand what that particular content is about and position it among the top search results. These concepts apply to both text and video content.<\/p>\n<h2>How to optimise video content for SEO<\/h2>\n<p>By nature, <strong>video content<\/strong>, unlike ordinary web pages, does not contain text. Therefore, text optimisation not being an option, a different approach is required.<\/p>\n<h3>Upload the video to the right platform<\/h3>\n<p>While <strong>YouTube<\/strong> is by far the most popular platform for sharing video content, you should remember that videos can also be uploaded to <strong>other platforms<\/strong>, such as Vimeo or Wistia.<\/p>\n<p>These are alternative platforms that can help <strong>improve your brand\u2019s visibility<\/strong> to a larger number of users. Wistia, in particular, <strong>automatically creates the video\u2019s metadata<\/strong>, as alt (alternative) text, aiding the optimisation process.<\/p>\n<h3>Optimise the text and meta description<\/h3>\n<p>To understand how video SEO works, it is worth looking at some aspects of web page optimisation. In both scenarios, the <strong>title, text and meta description<\/strong> (brief description of the content which appears on the search page) are key parameters to work with in order to achieve good positioning.<\/p>\n<p>You should therefore ensure that the title and meta description are within the <strong>minimum and maximum character limits<\/strong> established by the platform and that they <strong>contain the keywords<\/strong>.<\/p>\n<h3>Include a video text transcription (and translation)<\/h3>\n<p>SEO also depends on search engines identifying keywords within a text. To improve a video\u2019s content for SEO, it is therefore vital to <strong>include a transcription of the audio track<\/strong> (in other words, actual <strong>subtitles<\/strong>) or, alternatively, a <strong>summary of the highlights<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.eurotrad.com\/en\/video-translation\/\">video translation<\/a> by means of <strong>subtitles <\/strong>enables you to reach an even wider audience and, by increasing the content\u2019s accessibility, you also multiply the hits it achieves.<\/p>\n<p>In addition, through <strong>word-for-word transcription<\/strong> or insertion of a <strong>written summary<\/strong>, you can effectively include all the keywords necessary for search engines to understand the video content and position it appropriately on their pages.<\/p>\n<p>Do you need to <a href=\"https:\/\/www.eurotrad.com\/en\/website-localization-services\/\">translate and optimise your website<\/a>? The Eurotrad professionals here to help: <a href=\"https:\/\/www.eurotrad.com\/en\/contacts\/\">contact us<\/a> to tell us about your project and ask for a free quotation!<\/p>\n<p>How does video search engine optimisation work? All the best tips for optimising your videos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Using video SEO has been a must since videos became the most widespread, the most clicked and the most popular form of media content on the web. Search engine optimisation is a complex operation which takes account of a vast array of factors and needs to be tailored to each medium you are looking to optimise. It is therefore important to know the difference between text optimisation and video optimisation. What is video SEO? In a nutshell, SEO involves creating web content with features \u2018rewarded\u2019&#8230;<\/p>\n","protected":false},"author":3,"featured_media":990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO video: how to boost video content? | Eurotrad<\/title>\n<meta name=\"description\" content=\"How does Search Engine Optimisation work for videos? Tips to optimise product info sheet as well as possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO video: how to boost video content? | Eurotrad\" \/>\n<meta property=\"og:description\" content=\"How does Search Engine Optimisation work for videos? Tips to optimise product info sheet as well as possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurotrad: Agenzia di Traduzioni\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-25T10:37:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-08T14:52:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/seo-e-video_immagine-testo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione Eurotrad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione Eurotrad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/\"},\"author\":{\"name\":\"Redazione Eurotrad\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143\"},\"headline\":\"How does SEO work for videos?\",\"datePublished\":\"2022-04-25T10:37:45+00:00\",\"dateModified\":\"2024-03-08T14:52:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/\"},\"wordCount\":471,\"publisher\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/seo-e-video_immagine-testo.jpg\",\"articleSection\":[\"Services\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/\",\"url\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/\",\"name\":\"SEO video: how to boost video content? | Eurotrad\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/seo-video-how-boost-video-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/seo-e-video_immagine-testo.jpg\",\"datePublished\":\"2022-04-25T10:37:45+00:00\",\"dateModified\":\"2024-03-08T14:52:35+00:00\",\"description\":\"How does Search Engine Optimisation work for videos? 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