{"id":2379,"date":"2022-05-09T12:40:44","date_gmt":"2022-05-09T10:40:44","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/translation-cosmetics-how-to-do-it\/"},"modified":"2024-03-08T15:40:56","modified_gmt":"2024-03-08T14:40:56","slug":"translation-cosmetics-how-to-do-it","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/translation-cosmetics-how-to-do-it\/","title":{"rendered":"Translation for cosmetics: how to do it?"},"content":{"rendered":"<p><strong>Translating for cosmetics<\/strong> requires specific technical expertise in the industry and solid experience of marketing and advertising translation. Here are some of the main challenges that this type of translation poses, as well as the pitfalls to avoid for a flawless piece of work.<\/p>\n<h2>Translating for the cosmetics industry: which texts to translate<\/h2>\n<p>Many cosmetics manufacturers are <strong>major international companies<\/strong>, therefore active in a wide variety of markets. In such cases, it is therefore essential to create and maintain a standard corporate image across all the markets in which the company operates. To achieve this, <strong>all marketing material<\/strong> developed for the purpose of advertising and accompanying cosmetic products <strong>must be appropriately translated<\/strong>.<\/p>\n<p>You will therefore need to translate: <strong>brochure content<\/strong>,<strong> informative material<\/strong>,<strong> labels<\/strong>,<strong> catalogues<\/strong> and <strong>promotional texts for publication<\/strong>.<\/p>\n<p>Neither should <strong>graphics<\/strong> be overlooked: the resulting text must fit perfectly into all media intended for marketing, such as catalogues and websites. To this end, it may be necessary to <strong>rearrange the translated text<\/strong> so that it blends seamlessly with the graphics created especially for each publishing project.<\/p>\n<p>As always in the commercial field, translations for the cosmetics industry must be <strong>geo-localised<\/strong>. This means they must contain references to the culture of their target market. With this in mind, it is essential to adopt an appropriate \u2018tone of voice\u2019 and translate any wordplay effectively through creative rewriting in the target language (AKA \u2018transcreation\u2019).<\/p>\n<p>Of course, every nation has a specific set of laws governing the wording of cosmetic product <strong>labels<\/strong>. Companies must therefore be sure to <strong>produce translations of their cosmetic product data sheets<\/strong> that are <strong>compliant with current legislation in the relevant country<\/strong>.<\/p>\n<p>Translation of cosmetics labels is one of the <a href=\"https:\/\/www.eurotrad.com\/en\/technical-translation\/\">technical translation<\/a> services we offer. It involves translation of texts in very specific fields, using <strong>specialist language<\/strong>. In cosmetics, it is essential, for instance, to translate lists of ingredients <strong>using precise chemical terms.<\/strong><\/p>\n<h2>Translating for cosmetics: top tips and mistakes to avoid<\/h2>\n<p>In translation for cosmetics, <strong>failing to reach the target audience<\/strong> is one of the worst pitfalls to avoid.<\/p>\n<p>In the past, cosmetic products were almost exclusively the preserve of women. Today, however, cosmetics are widely used by men as well. In marketing translations, it is therefore essential to adopt the most effective \u2018tone of voice\u2019 and register for \u2018reaching\u2019 the target market specific to a given product.<\/p>\n<p>Another mistake to avoid is <strong>underestimating the importance of translations for the cosmetics industry<\/strong>. An eternal and stark reminder of this is the tragicomic error by Est\u00e9e Lauder, who marketed their \u2018Country Mist\u2019 foundation in Germany without translating its name. Shame that \u2018mist\u2019, in German, actually means \u2018manure\u2019. What woman would want to rub \u2018country manure\u2019 on her face?<\/p>\n<p>Do you need to translate texts into other languages for your business? At <strong>Eurotrad<\/strong>, we offer professional <a href=\"https:\/\/www.eurotrad.com\/en\/advertising-translation-services\/\">marketing translations<\/a> tailored to your company and your target market and audience. Contact us for a <a href=\"https:\/\/www.eurotrad.com\/en\/quotations\/\">free quote<\/a>!<\/p>\n<p>If your cosmetics company operates on the international market, effective translation of cosmetic product data sheets is a must.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Translating for cosmetics requires specific technical expertise in the industry and solid experience of marketing and advertising translation. Here are some of the main challenges that this type of translation poses, as well as the pitfalls to avoid for a flawless piece of work. Translating for the cosmetics industry: which texts to translate Many cosmetics manufacturers are major international companies, therefore active in a wide variety of markets. In such cases, it is therefore essential to create and maintain a standard corporate image across all&#8230;<\/p>\n","protected":false},"author":3,"featured_media":996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Translation for cosmetics: how to do it? | Eurotrad<\/title>\n<meta name=\"description\" content=\"If your Cosmetic industry is active in the international market, it&#039;s important to make an effective translation of the e-commerce sheet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/translation-cosmetics-how-to-do-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Translation for cosmetics: how to do it? 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