{"id":2422,"date":"2023-01-23T13:11:03","date_gmt":"2023-01-23T12:11:03","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/product-description-translation-what-are-benefits\/"},"modified":"2025-05-28T11:59:53","modified_gmt":"2025-05-28T09:59:53","slug":"product-description-translation-what-are-benefits","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/product-description-translation-what-are-benefits\/","title":{"rendered":"Product description translation: what are the advantages?"},"content":{"rendered":"

Translating product descriptions for Amazon<\/strong> is essential for all retailers who want to sell their merchandise to international customers via the platform.
\nDue to its global scale, texts written for Amazon must be accompanied by professional translations<\/strong> if retailers want to directly reach as many customers as possible.<\/p>\n

The domain of Amazon<\/h2>\n

Amazon<\/strong>‘s profits have increased significantly in recent years due to the rise in online purchases facilitated by the COVID-19 pandemic. A growing number of customers now rely on this platform to purchase goods.
\nThroughout its history and thanks to its ever-growing success, the US e-commerce company has demonstrated that an online shop can break down all geographical barriers, allowing people to purchase and sell products from all four corners of the world<\/strong>.<\/p>\n\n

Translations for Amazon: what are we referring to?<\/h2>\n

When we talk about translating texts for Amazon, we are referring to product descriptions<\/strong> and the micro-copy<\/strong> that accompanies users through the purchase process.
\nThe correct use of measurement<\/strong> units<\/strong>, currencies,<\/strong> and date formats forms part of the translation and content localisation<\/a> process and should not be overlooked.<\/p>\n

Why is it so important to translate product descriptions for Amazon?<\/h2>\n

Product descriptions are key to getting good results in terms of sales on Amazon<\/strong>. They are the first point of contact between potential customers and sellers. If written correctly, they are a tool that convinces users to make a purchase.<\/p>\n

Due to the platform\u2019s global scale, texts generated for Amazon must be accompanied by high-quality translations if retailers intend to reach as many customers as possible<\/strong>.<\/p>\n

We do not recommend relying on machine translation<\/strong>. Although it can produce satisfactory results between similar or widely spoken languages, such as Italian and Spanish or English and German, machine translated texts will not meet the required standards in many cases. If you are dealing with two distant languages<\/strong>, machine-generated translations will not be understandable<\/strong> or easy to read<\/strong>.<\/p>\n

Texts that are not perceived as \u2018native\u2019 will not be viewed as reliable by potential customers<\/strong>. By extension, users will also start to question the reliability of the seller. In the worst-case scenario, this could cause users to halt their purchase and opt to buy a similar product accompanied by fluent, error-free, and effectively written descriptive texts in their native language.<\/p>\n

Studies have shown that users looking to buy products and services online are more likely to make purchases from websites that display texts in their native language<\/strong>. If users are able to read about the features of the product they want to buy, the conditions of service, and the terms and conditions of sale, they will feel more aware and less exposed to scams or the risk of making a dud purchase.<\/p>\n

Ultimately, uploading well-written texts in several languages<\/strong> is an essential investment to make if your company sells products on Amazon. Doing so will allow you to easily win the trust of your users and stand out<\/strong> from the thousands of other companies selling similar products on the same platform.<\/p>\n

Translating product specifications for Amazon: templates<\/h2>\n

To ensure the content featured on its product pages is standardised, Amazon provides a dedicated template<\/strong> to use when generating (and thus also translating) texts to be published on its platform.<\/p>\n

Headings<\/h3>\n

Generally speaking, headings for Amazon product specifications must contain the following:<\/p>\n