{"id":2429,"date":"2023-02-02T13:21:20","date_gmt":"2023-02-02T12:21:20","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/three-key-areas-software-localisation\/"},"modified":"2024-01-23T12:25:29","modified_gmt":"2024-01-23T11:25:29","slug":"three-key-areas-software-localisation","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/","title":{"rendered":"The three key areas for software localisation"},"content":{"rendered":"<p><a href=\"https:\/\/www.eurotrad.com\/localizzazione-software\/\">Localising software programs<\/a> is vital for companies that sell products and services online in multiple countries or that need to internationalise their corporate IT services so that users can access them worldwide.<br \/>\nLocalisation is a <strong>complex process<\/strong> that involves translating texts and individual software components (such as buttons and back-end code).<\/p>\n<h2>Software localisation: the three key areas<\/h2>\n<p>Software localisation describes the process of translating a user interface for users other than those for which a program was initially designed.<br \/>\nLocalisation allows users who speak different languages to use software quickly and intuitively, as though it was created in their native language.<br \/>\nHere are <strong>three key aspects to bear<\/strong> in mind when localising a software program.<\/p>\n\n<h3>Text and writing systems<\/h3>\n<p>Localising texts and writing systems is an <strong>essential part of the software localisation process<\/strong>. Texts are the primary means by which a user interacts with a software program, for example, by entering data, reading instructions, filling out a form, or obtaining the information they require.<br \/>\nOf course, <strong>switching from one writing system to another<\/strong> can cause <strong>difficulties that should not be underestimated<\/strong>. What happens, for example, when you need to transition from an alphabetical writing system to a character-based system such as kanji? If you need to do so, we strongly recommend that you rely on a <strong>professional translation agency<\/strong> and avoid \u2018do-it-yourself localisations\u2019.<\/p>\n<h3>Graphic design<\/h3>\n<p>Software programs also comprise <strong>graphic design<\/strong> or visual materials that use a combination of text, images, and colours to help convey messages to users.<br \/>\nWhen localising software, translators also need to take <strong>graphic design<\/strong> elements into account. They need to translate texts, images, and colours from one language to another while ensuring the message stays the same and is as effective as it is in the source language.<\/p>\n<h3>User experience (UX)<\/h3>\n<p><strong>User Experience<\/strong>, often abbreviated to UX, describes how users interact with software, websites, and apps.<br \/>\nDuring the software localisation process, translators must not alter the <strong>UX of the original language<\/strong>. Or rather, when done properly, a software localisation process will ensure that some elements are adapted (and possibly modified) to make the user experience just as effective for the new target market. To do so, translators need to take several aspects into consideration. For example, <strong>using the correct currency<\/strong> (euros, dollars, or pounds) and the target <strong>culture<\/strong>.<\/p>\n<h2>When should companies request software localisation services?<\/h2>\n<p>All companies that have or aspire to have international customers and rely on software will do well to invest in <strong>professional software localisation services<\/strong>.<br \/>\nLocalisation is particularly relevant to:<\/p>\n<ul>\n<li>Online shops<\/li>\n<li><strong>Companies working in hospitality<\/strong>, for example, hotels and B&amp;B booking platforms<\/li>\n<li>Companies working in the <strong>catering<\/strong> industry that rely on apps to place online orders<\/li>\n<li><strong>Video game<\/strong> companies<\/li>\n<\/ul>\n<p>If you are looking for a business partner to localise your company\u2019s software programs, get in touch with <strong>Eurotrad<\/strong> today!<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Localising software programs is vital for companies that sell products and services online in multiple countries or that need to internationalise their corporate IT services so that users can access them worldwide. Localisation is a complex process that involves translating texts and individual software components (such as buttons and back-end code). Software localisation: the three key areas Software localisation describes the process of translating a user interface for users other than those for which a program was initially designed. Localisation allows users who speak different&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The three key areas of the software localisation: | Eurotrad<\/title>\n<meta name=\"description\" content=\"Software localisation: read our article and find out the three key areas to focus on when localising software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The three key areas of the software localisation: | Eurotrad\" \/>\n<meta property=\"og:description\" content=\"Software localisation: read our article and find out the three key areas to focus on when localising software.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/\" \/>\n<meta property=\"og:site_name\" content=\"Eurotrad: Agenzia di Traduzioni\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T12:21:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-23T11:25:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Redazione Eurotrad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redazione Eurotrad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/\"},\"author\":{\"name\":\"Redazione Eurotrad\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143\"},\"headline\":\"The three key areas for software localisation\",\"datePublished\":\"2023-02-02T12:21:20+00:00\",\"dateModified\":\"2024-01-23T11:25:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/\"},\"wordCount\":485,\"publisher\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg\",\"articleSection\":[\"Services\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/\",\"url\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/\",\"name\":\"The three key areas of the software localisation: | Eurotrad\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg\",\"datePublished\":\"2023-02-02T12:21:20+00:00\",\"dateModified\":\"2024-01-23T11:25:29+00:00\",\"description\":\"Software localisation: read our article and find out the three key areas to focus on when localising software.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#primaryimage\",\"url\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg\",\"contentUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.eurotrad.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magazine\",\"item\":\"https:\/\/www.eurotrad.com\/en\/magazine\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Services\",\"item\":\"https:\/\/www.eurotrad.com\/en\/magazine\/services\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"The three key areas for software localisation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#website\",\"url\":\"https:\/\/www.eurotrad.com\/en\/\",\"name\":\"Eurotrad\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.eurotrad.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#organization\",\"name\":\"EUROTRAD SRL\",\"alternateName\":\"Eurotrad\",\"url\":\"https:\/\/www.eurotrad.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/eurotrad-logo-2024.png\",\"contentUrl\":\"https:\/\/www.eurotrad.com\/wp-content\/uploads\/eurotrad-logo-2024.png\",\"width\":500,\"height\":106,\"caption\":\"EUROTRAD SRL\"},\"image\":{\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/eurotrad-interpreti-e-traduttori-snc\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143\",\"name\":\"Redazione Eurotrad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7f137db53a67f2d79ce99bd128d906d1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7f137db53a67f2d79ce99bd128d906d1?s=96&d=mm&r=g\",\"caption\":\"Redazione Eurotrad\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The three key areas of the software localisation: | Eurotrad","description":"Software localisation: read our article and find out the three key areas to focus on when localising software.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/","og_locale":"en_US","og_type":"article","og_title":"The three key areas of the software localisation: | Eurotrad","og_description":"Software localisation: read our article and find out the three key areas to focus on when localising software.","og_url":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/","og_site_name":"Eurotrad: Agenzia di Traduzioni","article_published_time":"2023-02-02T12:21:20+00:00","article_modified_time":"2024-01-23T11:25:29+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg","type":"image\/jpeg"}],"author":"Redazione Eurotrad","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redazione Eurotrad","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#article","isPartOf":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/"},"author":{"name":"Redazione Eurotrad","@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143"},"headline":"The three key areas for software localisation","datePublished":"2023-02-02T12:21:20+00:00","dateModified":"2024-01-23T11:25:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/"},"wordCount":485,"publisher":{"@id":"https:\/\/www.eurotrad.com\/en\/#organization"},"image":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg","articleSection":["Services"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/","url":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/","name":"The three key areas of the software localisation: | Eurotrad","isPartOf":{"@id":"https:\/\/www.eurotrad.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#primaryimage"},"image":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg","datePublished":"2023-02-02T12:21:20+00:00","dateModified":"2024-01-23T11:25:29+00:00","description":"Software localisation: read our article and find out the three key areas to focus on when localising software.","breadcrumb":{"@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#primaryimage","url":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg","contentUrl":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/Software_Interna.jpg","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eurotrad.com\/en\/magazine\/three-key-areas-software-localisation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eurotrad.com\/en\/"},{"@type":"ListItem","position":2,"name":"Magazine","item":"https:\/\/www.eurotrad.com\/en\/magazine\/"},{"@type":"ListItem","position":3,"name":"Services","item":"https:\/\/www.eurotrad.com\/en\/magazine\/services\/"},{"@type":"ListItem","position":4,"name":"The three key areas for software localisation"}]},{"@type":"WebSite","@id":"https:\/\/www.eurotrad.com\/en\/#website","url":"https:\/\/www.eurotrad.com\/en\/","name":"Eurotrad","description":"","publisher":{"@id":"https:\/\/www.eurotrad.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eurotrad.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.eurotrad.com\/en\/#organization","name":"EUROTRAD SRL","alternateName":"Eurotrad","url":"https:\/\/www.eurotrad.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/eurotrad-logo-2024.png","contentUrl":"https:\/\/www.eurotrad.com\/wp-content\/uploads\/eurotrad-logo-2024.png","width":500,"height":106,"caption":"EUROTRAD SRL"},"image":{"@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/eurotrad-interpreti-e-traduttori-snc\/"]},{"@type":"Person","@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/4bf8140ef38680af40179d65fae3d143","name":"Redazione Eurotrad","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.eurotrad.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7f137db53a67f2d79ce99bd128d906d1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f137db53a67f2d79ce99bd128d906d1?s=96&d=mm&r=g","caption":"Redazione Eurotrad"}}]}},"_links":{"self":[{"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/posts\/2429"}],"collection":[{"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/comments?post=2429"}],"version-history":[{"count":3,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/posts\/2429\/revisions"}],"predecessor-version":[{"id":6642,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/posts\/2429\/revisions\/6642"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/media\/1014"}],"wp:attachment":[{"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/media?parent=2429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/categories?post=2429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eurotrad.com\/en\/wp-json\/wp\/v2\/tags?post=2429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}