{"id":2437,"date":"2023-04-24T14:42:39","date_gmt":"2023-04-24T12:42:39","guid":{"rendered":"https:\/\/www.eurotrad.com\/blog\/translations-for-marketing-why-they-are-important\/"},"modified":"2024-03-08T15:40:32","modified_gmt":"2024-03-08T14:40:32","slug":"translations-for-marketing-why-they-are-important","status":"publish","type":"post","link":"https:\/\/www.eurotrad.com\/en\/magazine\/translations-for-marketing-why-they-are-important\/","title":{"rendered":"Marketing translations: advantages and when they are needed"},"content":{"rendered":"<p><strong>Marketing translations<\/strong> are an essential tool for companies operating in the international market as they <strong>capture the attention of potential customers from diverse cultural backgrounds<\/strong>, communicating company values and making the unique features of new products known to foreign markets.<\/p>\n<h2>Benefits of multilingual content marketing<\/h2>\n<p>Marketing texts (and their translation) have unique characteristics. They use <strong>persuasive writing<\/strong> to strengthen customer confidence and entice them to buy products.<br \/>\n<strong>Effective multilingual marketing content<\/strong> <strong>multiplies sales opportunities<\/strong> and increases revenues proportionately.<\/p>\n\n<h2>Managing multilingual marketing in international companies<\/h2>\n<p>International companies pay close attention to global marketing management because they know how important it is to oversee commercial, advertising, and sales communications in each market.<br \/>\nWhen it comes to international markets, business activities include creating <strong>marketing campaigns, both online and offline.<\/strong> These campaigns use the language of the country in which the company operates as a point of reference. Marketing campaigns advertise <strong>corporate and brand values<\/strong>, in addition to new products and services.<br \/>\nOnline marketing campaigns involve creating specific web pages (landing pages) for this purpose. Users \u2018land\u2019 on these pages when browsing the web. Effectively translating this content increases its chances (along with other factors) of converting users into loyal customers.<\/p>\n<h2>Why you should rely on an agency for international marketing translations<\/h2>\n<p>Once you have curated your marketing campaigns and written the accompanying copy, you need to produce <strong>international marketing translations<\/strong> that are as effective as the source text.<br \/>\n<strong>Effectiveness<\/strong> is paramount in marketing translation. Achieving it often requires <strong>deviating from strictly literal translations<\/strong>. Therefore, it is essential to rely on professional translators with <strong>skills in advertising communication<\/strong>.<br \/>\nTranslators specialising in international marketing can use the target language\u2019s characteristics to convey the intent of the source text accurately in translation. This delicate task is known as <a href=\"https:\/\/www.eurotrad.com\/en\/magazine\/website-localisation-what-is-it\/\">localisation<\/a> and is key to successful marketing translations.<br \/>\nAnother tip is to entrust your marketing translations to <strong>native-speaking professionals<\/strong>. For example, a native Chinese Mandarin translator will be able to better convey the concepts of a marketing campaign developed by a Western company to a Chinese audience.<\/p>\n<p>But that&#8217;s not all. To produce multilingual marketing translations, you also need to contact native-speaking professionals with <strong>\u00a0previous experience in the marketing sector<\/strong>. Therefore, your best bet is to entrust your international marketing translations to a <strong>translation agency<\/strong>.<br \/>\nAt <strong>Eurotrad<\/strong>, we work with mother-tongue translators specialising in <a href=\"https:\/\/www.eurotrad.com\/en\/advertising-translation-services\/\">marketing and advertising translations<\/a>. Throughout the translation process, our project managers coordinate with your team and are available to assist you. Get in touch for a free <a href=\"https:\/\/www.eurotrad.com\/en\/quotations\/\">quote<\/a>!<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing translations are an essential tool for companies operating in the international market as they capture the attention of potential customers from diverse cultural backgrounds, communicating company values and making the unique features of new products known to foreign markets. Benefits of multilingual content marketing Marketing texts (and their translation) have unique characteristics. They use persuasive writing to strengthen customer confidence and entice them to buy products. Effective multilingual marketing content multiplies sales opportunities and increases revenues proportionately. Managing multilingual marketing in international companies International&#8230;<\/p>\n","protected":false},"author":3,"featured_media":694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Translations for marketing: why they are important | Eurotrad<\/title>\n<meta name=\"description\" content=\"Find out what are the benefits of translations for International Marketing and who you should contact to do this activity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurotrad.com\/en\/magazine\/translations-for-marketing-why-they-are-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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