Website translation and localization
The foundation for business on a global scale
ANCIS
ISO 9001
ISO 17100
ISO 18587
Website localization
Today’s increasingly globalized and digitally oriented global economy makes website and e-commerce translation a crucial factor for all businesses aiming to establish themselves internationally. Establishing proper and effective communication, especially digitally, has therefore become a key factor, requiring ongoing interaction with diverse cultural and linguistic contexts.
With our website and e-commerce translation service, we offer you the opportunity to effectively reach potential foreign customers by speaking their language.
Insight
How is website localization different from a simple translation?
Websites localization is about more than literally translating the texts on a webpage. Simply translating your content into another language without a targeted localization strategy is unlikely to achieve the results you’re hoping for.
An effective multilingual website calls for a translation that understands the culture of the target audience. This is the only way for the user experience and website usability meet the needs and expectations of your ideal customers abroad.
Interestingly, a recent international study found that:
- 55% of consumers say they prefer websites with a version in their native language.
- 51% of B2B companies say they are more likely to buy from websites available in multiple languages than from a site that is only in English.
- 56% of consumers believe that being able to find information in their own language is more important than price in their buying decisions.
To provide an effective and positive user experience, your website or e-commerce site’s written text, graphics, icons, symbols, and even colors must not only be translated but also localized. It’s therefore important to localize Content Management Systems (CMS) and templates based on PHP, HTML, and JavaScript.
Finally, one last aspect to consider is search engine optimization (SEO): it’s essential to rely on agencies with experience in website and e-commerce translation to ensure your products and services are visible globally. At Eurotrad, we help you position your website or online store, assisting you in finding the best keywords to promote your business globally.
Website and eCommerce Translation: Why It’s Important to Do It Right
More and more customers, both current and especially potential, are looking for answers to their needs online. Your website is a sort of business card for your company and plays a fundamental role in influencing users’ choices. It’s inevitable, therefore, that people will judge your company primarily based on the content of your website. Therefore, it’s important to be able to communicate your company’s true message and image, even across different cultures, in order to instill trust in your brand and increase its global reputation.
According to an analysis by the European Commission, nine out of ten users say they prefer to visit a website or e-commerce site in their own language, if they have the opportunity. Further research conducted by LinkedIn revealed that a website translated into the world’s major languages, such as English, Spanish, French, German, and Italian, achieves a potential sales increase of 400%.
People, in fact, don’t buy what they don’t understand, so it’s essential to provide them with content in their native language to transform them from simple visitors to customers. From this, it’s easy to understand how having a multilingual website or online store is an extremely important component, the basis of any internationalization strategy.
Reference rate for website localization
The translation of a corporate website of approximately 15 pages can start from €450, while more complex or multilingual projects require a customized assessment.
The Risks of Machine Translation for Web Pages and Online Stores
As we’ve just highlighted, it’s important for consumers visiting your website or online store to find quality content in their native language.
Web experience is a highly relevant factor for users, who, based on the perceived reliability they experience while browsing the site, can decide whether to pursue products and services further and, consequently, become customers.
Translating a website or e-commerce platform is, in fact, a very delicate type of translation,the quality of which has a significant impact on a company’s online reputation.
Therefore, an approximate—or machine—translation can negatively impact how the value of your product is perceived. brand.
A poorly translated web page, done entirely with machine translation, brings several disadvantages to the company that uses it:
- poor recognition due to weak content that doesn’t reflect the brand’s values
and identity - Deterioration of web page performance: We know that Google rewards valuable, high-quality content, causing content created with artificial intelligence and automation tools to lose search engine rankings.
- Loss of business opportunities due to declining traffic and lack of reliability.
Precisely for this reason, it is advisable to rely on professionals capable of conveying a brand’s values
Machine translation can be a useful service, capable of speeding up translation times, but it must always be supported by the work of native-speaker professionals capable of refining and tailoring texts to the tone of voice and identity of a brand, making them captivating and persuasive.
At Eurotrad, we rely on a large network of translators experienced in website translation and e-commerce: we use the main SEO monitoring and analysis tools (Google Search Console, Analytics, Semrush, etc.) to help you optimize your web content in all languages
A full suite of website localization services
We work with the main CMSs for e-commerce and website localization, including:
Applications
Effective eCommerce and website translations tailored to your target audience
Translating an e-commerce site and website is the best way to make them accessible in other countries and expand your global market. At Eurotrad, we help you expand your business by overcoming any language barrier. We translate all types of web content.
Product Page Translation for E-Commerce
The product page or product description is a key text element of an e-commerce site. This is the section of your platform that allows you to sell your products or services. Eurotrad guarantees effective, high-quality product page translation for your e-commerce site.
Product Page Translation for E-Commerce
The product page or product description is a key text element of an e-commerce site. This is the section of your platform that allows you to sell your products or services. Eurotrad guarantees effective, high-quality product page translation services for your e-commerce site.
Landing Page Translation
Landing pages are crucial for marketing conversions. Translating landing pages into another language is therefore key to your international communications and marketing strategy if you intend to sell your products/services abroad.
Translations of reviews for online stores
Translating user reviews helps you improve your online positioning and increases customer trust. Reading properly translated reviews helps even the most hesitant users find answers to their questions, encouraging them to complete the purchase.
Translation of blog posts
If your website or e-commerce site has a blog section, it’s important to localize and translate your blog posts to ensure they’re understood across all target markets. Discover Eurotrad’s translation services: we can support you with 24-hour turnaround times.
Translation of conditions of sale
Translating your online store’s terms and conditions allows you to communicate clearly and transparently. This approach ensures quality customer service and reassures customers throughout the sales process. With Eurotrad’s services, you can strengthen your company’s transparency and reliability.
Translation of newsletters
Newsletter translation is a necessary step for a successful international email marketing strategy. Translating the texts of these specific marketing tools into other languages
Translation of buying guides
Often, especially when shopping online, doubts and questions can arise regarding the purchasing and returns process. This is why it’s essential to rely on a translation service, even for purchasing guides. If you’re entering a new market, remember to offer customer support materials in the target language (or in English).
Translation of multimedia content
Multimedia content on your e-commerce site is an effective way to communicate directly with your target audience. With Eurotrad’s multimedia and video translations, you’ll have an additional opportunity to grow your customer base globally.
Translation of text, tags and image descriptions
At Eurotrad, we leave nothing to chance. We know how important it is for your e-commerce site to be fully understandable, even for search engines. If your website or e-commerce site contains images with related text, tags, and descriptions, we can help you translate these elements.
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Translate your documents quickly and easily
Why Eurotrad
What makes a website translation effective?
First and foremost, website translation services need to be adapted to the cultural context you want to target. In this way, a truly tailored multilingual website can be developed to enhance your brand identity online. This is why we offer website localization, not just a translation, but rather a structured process of understanding, integrating and adapting digital content to the cultural of your target audience. At Eurotrad, we use only native translators specialized in localization strategy, to make sure that we produce a high-quality translation that achieves your business objectives.
OUR CLIENTS
The success stories
We support companies and entities globally with our unique energy and professionalism in projects.
I got to meet Eurotrad after talking to a colleague of ours, we were in urgent need of translation services and he recommended us to turn to them. I was immediately impressed by the flexible and professional approach shown by the staff, combined with their attention to providing the best translation, choosing the most suitable style to satisfy our clients. I recommend Eurotrad for these reasons: excellent service, fast, accurate, at a competitive price.
Working at an international foundation, we often need to translate documents quickly and accurately. We also often use interpreting services both at home and abroad. The level of quality of services is very good, which is also evidenced by the positive comments we receive. The costs are appropriate and the staff very helpful and quick in responding. They are always willing to find optimal solutions to needs, even in terms of cost. I have often worked with interpreters provided by Eurotrad and have always had very good experiences with the punctuality and quality of the translations
We have been working with Eurotrad for a couple of years now, and we are very happy. We have worked with several agencies in the past, but since working with EuroTrad, our texts come back to us faster and with higher quality. Even short-term requests are handled quickly and to our utmost satisfaction. Eurotrad employees are reliable, fast and always extremely friendly. I can recommend EuroTrad (and have done so on several occasions)!
faq
Do you have questions about our services?
What languages should we translate our website in?
Translating content into the native language of the target audience is essential. When a consumer finds clear and understandable information in their native language, they feel more attracted to the product and have more confidence in buying it. Our goal is to ensure that your digital content reaches a global audience by optimizing your translations and adapting the tone of voice to engage with your consumers around the world.
How much does website localization cost?
The cost of website localization services depends several factors, such as the language combination you need and the quantity of content to be translated.
To request a quote, click here and upload a file with the text you need translated.
You can also send your request to sales@eurotrad.com or call us at +39 0722 4272, and we will get back to you right away, no obligation.
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