Website translation and localization
The foundation for business on a global scale
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Website localization
In today’s globalized, digital-first world, having a localization strategy is of paramount importance to any business hoping to establish an international presence. Effective, engaging digital marketing calls for website localization services that take account of the different cultural and linguistic context of your international target audience.
With our website translation services, we enable you to reach your ideal customers abroad, focusing on the ways in which your multilingual marketing strategy is organized and structured in order to ensure your brand identity is conveyed with the right tone of voice and with the impact you’re hoping for.
This is why, at Eurotrad, we offer whole suite of services that complement the website translation itself. For example, we can first conduct terminology analysis and research to ensure that your translated digital content is as relevant to your target market as possible. This is also helpful when it comes to multilingual search engine optimization (SEO). Analyzing and researching the keywords and search terms used by international users to find information related to your product or service helps make you more visible online and increases website traffic. After we translate your website, it is then subjected to quality control processes in order to ensure that your content will actually be effective at engaging your target audience in a different culture.
All of this also enhances the user experience, which in turn boosts your website’s ranking on search engines results pages (SERPs). This is because search engines understand that websites with clear information that is appropriate for the target audience are those that result in greater customer satisfaction and, consequently, higher conversion rates.
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Insight
How is website localization different from a simple translation?
Websites localization is about more than literally translating the texts on a webpage. Simply translating your content into another language without a targeted localization strategy is unlikely to achieve the results you’re hoping for.
An effective multilingual website calls for a translation that understands the culture of the target audience. This is the only way for the user experience and website usability meet the needs and expectations of your ideal customers abroad.
Interestingly, a recent international study found that:
- 55% of consumers say they prefer websites with a version in their native language.
- 51% of B2B companies say they are more likely to buy from websites available in multiple languages than from a site that is only in English.
- 56% of consumers believe that being able to find information in their own language is more important than price in their buying decisions.
A full suite of website localization services
We work with the main CMSs for e-commerce and website localization, including:
Applications
Why is website localization important?
Nowadays, the first place we go to find answers to our needs is online. Your organization’s website therefore plays a key role in conveying your brand identity and in influencing the choices people make. It’s inevitable that people will judge your company based primarily on your website and other digital content, so it’s essential to be able to convey your message and identity even across different cultures to build trust in your brand and boost your reputation around the world.
According to a study by the European Commission, nine out of ten users say they prefer visiting websites that are available in their native language. Research by LinkedIn has found that translating a website into the world’s major languages, such as English, Spanish, French, German and Italian, has the potential to boost sales by as much as 400 percent. People won’t buy what they don’t understand, so it is essential to give them content in their native language if you hope to convert them from mere visitors into loyal customers. So it’s easy to see how having a multilingual website is a crucial part of any internationalization strategy.
The main languages in which a website should be translated and localized to reach a large pool of potential customers are Russian, Japanese, French, German, Portuguese, Spanish, Italian, and Chinese.
Website translation services
First and foremost, website translation services need to be adapted to the cultural context you want to target. In this way, a truly tailored multilingual website can be developed to enhance your brand identity online. This is why we offer website localization, not just a translation, but rather a structured process of understanding, integrating and adapting digital content to the cultural of your target audience. At Eurotrad, we use only native translators specialized in localization strategy, to make sure that we produce a high-quality translation that achieves your business objectives.
E-commerce translation services
These days, if your business sells a product, you’re expected to offer e-commerce as a way purchasing that product. This is especially true in industries like fashion, beauty and technology. E-commerce has also become a strategic tool for selling products internationally, so a multilingual version of your online store is essential. For your customers to have the confidence to make a purchase, they need a clear and complete set of information in their native language, so that they both understand your product and feel a connection with your brand identity.
Before we carry out any e-commerce translation, we thoroughly analyze your online store, the technology used to create it, the process behind your content creation, and your content strategy. In this way, we are able to provide professional website localization services that are perfectly in line with your needs.
Our goal is to make sure that your multilingual e-commerce site gives your visitors an intuitive and engaging buying experience. In this way, you’ll increase customer satisfaction and build a lasting bond with your ideal customers.
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Translate your documents quickly and easily
Why Eurotrad
What makes a website translation effective?
First and foremost, website translation services need to be adapted to the cultural context you want to target. In this way, a truly tailored multilingual website can be developed to enhance your brand identity online. This is why we offer website localization, not just a translation, but rather a structured process of understanding, integrating and adapting digital content to the cultural of your target audience. At Eurotrad, we use only native translators specialized in localization strategy, to make sure that we produce a high-quality translation that achieves your business objectives.
OUR CLIENTS
The success stories
We support companies and entities globally with our unique energy and professionalism in projects.
I got to know Eurotrad through a company that was already their client. I was immediately impressed by the competitiveness of their prices, which convinced us to choose them among other offers. Later, we appreciated their helpfulness and quality of their work. I believe these qualities are widely appreciated and sought after by many other companies. I recommend that our friends at Eurotrad make glossaries of the most commonly used terms in their documentation available to clients.
What is striking about Eurotrad is the quality of services and speed of delivery, especially with last-minute requests. Excellent relations with the staff, always helpful and available. I recommend that everyone work with Eurotrad — a dynamic company, always helpful, quick both in the cost estimate and in translation process. I am very happy with our collaboration, and I wish our friends of Eurotrad all the best in their continued efforts.
Eurotrad has been a trusted supplier of Vitri Frigo since before I was hired. Their professionalism, short turnaround time for commissioned work, and very high level of post-layout customer service are their strengths. For these reasons, I recommend that everyone turn to our friends at Eurotrad.
faq
Do you have questions about our services?
What languages should we translate our website in?
Translating content into the native language of the target audience is essential. When a consumer finds clear and understandable information in their native language, they feel more attracted to the product and have more confidence in buying it. Our goal is to ensure that your digital content reaches a global audience by optimizing your translations and adapting the tone of voice to engage with your consumers around the world.
How much does website localization cost?
The cost of website localization services depends several factors, such as the language combination you need and the quantity of content to be translated.
To request a quote, click here and upload a file with the text you need translated.
You can also send your request to sales@eurotrad.com or call us at +39 0722 4272, and we will get back to you right away, no obligation.
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