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Multilingual E-mail Marketing: how to do it and its advantages

multilingual email marketing

Email marketing is a tool that companies can use to expand their pool of potential customers. It allows you to reach new users or retain current customers by sending emails.
Marketing emails serve various purposes, such as promoting products and services, sharing special promotions, and more.
A well-executed email marketing campaign can significantly increase business profits, with even greater revenue potential achieved by launching multilingual campaigns across multiple markets simultaneously.

The advantages of multilingual email marketing

As mentioned, multilingual email marketing allows you to communicate your business values and market your brand, products, and services to international users.
In addition, translating marketing emails allows you to target more users using just one email marketing campaign (translated into various target languages) without having to create new campaigns for each business market.

How to do multilingual email marketing

To create an effective multilingual email marketing campaign, you need to localise its content. In other words, you need to produce a translation that complies with the target language’s syntactic and cultural characteristics. To do so, you need to:

  • choose a tone of voice that is faithful to the source text;
  • adapt currencies, dates, and payment methods to your target market;
  • Align the image and text layout with the target language’s writing system;
  • avoid any content deemed taboo or controversial in the target country;
  • remember that some occasions (e.g. New Year, Mother's Day, etc.) can occur on different days worldwide.

In addition, you need to choose the right time to send your email, taking into account the target time zone.

Finding the right resources for your multilingual email marketing campaign

Commercial and advertising texts use persuasive writing techniques and should always be entrusted to a sector professional to be effective. This is even more true when translating email marketing texts.
In these cases, literal translation may not be able to convey the nuances of the original message. In advertising communication, translation activities often involve re-creating the text.
Suppose you need to translate email marketing texts for your company professionally and quickly. In that case, our advice is to rely on specialised translation agencies. At Eurotrad, we provide marketing translation services for various purposes (including email marketing). Feel free to reach out and submit your project with no obligation. Our team is at your service and happy to assist you!

Redazione Eurotrad

April 10, 2023

Redazione Eurotrad

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